Retail is no longer simply retail. Retail is now all about the experience.

Throughout Southern California, we’ve seen brick and mortar stores and restaurants close their doors, open new locations, relocate to shiny new mega-developments, upsize and downsize their leasable square footage, renovate their spaces, and explore rebranding in an effort to stay relevant in their local communities. They have worked tirelessly in a stagnated traditional mindset to increase their street presence and visibility by cutting back landscape and building bigger, brighter signage as they are forced further and further from street frontages to accommodate massive parking lots and structures required for peak days.

But, is this mindset still necessary? Is it even still relevant? What trends seem to be driving factors behind successful retail spaces in this digitally driven age?

Join Us As We Begin To Explore These Questions Here